Each year, I am responsible for designing LaSalle Investment Management’s flagship research report. A collection of custom illustrations, real estate photography, and sophisticated chart styles are used to add visual interest and dimension to the investor content. This report is distributed to high-level investors worldwide.

Below are a few sample spreads from the report, as well as a few covers from past years.

(project roles: design/layout, chart creation, project management)

Choose Chicago’s mission is to bring regional, national, and international business and leisure visitors to Chicago. The purpose of this book is to create a resource for companies interested in hosting events in Chicago. The comprehensive book provides detailed information of the city, from transportation, accommodations, possible travel itineraries, and specs for large event spaces, such as the United Center and McCormick Place.

(project roles: design and page layout for various sections of a 100-page proposal)

I worked closely with the social media manager of SPINS to improve the look and feel of their instagram page.

We implemented the use of infographics in posts that described emerging trends, in order to better illustrate statistics.

For other types of posts, it made sense to tell a story by swiping through a series of images. The Labor Day post is one example of how bold typography and photography were used to do this.

Over a period of four months, the company saw a steady increase in new followers and engagement.

SPINS, a wellness-focused data, analytics and technology provider, was launching a new pet product to the market. This report provided insight into the natural and specialty pet market and was distributed to potential brand and retail clients, along with a box of fun pet-themed items in order to gain interest and excitement for this new product.

It was important for the images in the report to emphasize the relationship between pets and their pet parents. Various data points are highlighted with infographics throughout as well, in order to visualize the information in a fun and informative way.

(project roles: design/layout, infographic creation)

GDS Consulting needed a simple one-page website to advertise a new property that was completed.

The main goal for this site was to help potential residents learn about all the amenities, the location, and view floor plans before contacting the company for additional information.

(project roles: design, layout, project management)

Fit Dog Chicago is a dog daycare with a membership service. The company emphasizes that the dogs in their care are part of their family.

The goal of the logo is to portray what the company is about: a fun place for pups to play during the day in a close-knit, caring environment.

(project roles: branding, design, project management)

Rock Out for Rescues is an event that serves as a fundraiser for the dog rescue group Peace for Pits. The event is music-focused, and several live bands take the stage. People are encouraged to bring their dogs, and there are also dogs from the rescue that are available for adoption.

I created a logo with the intention of it being evergreen, and the graphics could change year-to-year. For this year, I created a line drawing of two dogs listening to music, which was featured on all event collateral, along with the logo.

(project roles: branding, design, layout, project management)

Chicago Booth wanted to produce a brochure for its Evening and Weekend MBA Program. The brochure would be distributed to prospective MBA students.

Graphically, Booth wanted to feature focused color on black and white photography, as well as stats and infographics in order to grab the audience’s attention.

Portage Park Bootcamp is a group exercise class located in the Portage Park neighborhood of Chicago. During the warmer months, the workouts take place outside in the park, and in the winter months, classes take place in an indoor facility in the neighborhood.

The class is a close-knit group led by one instructor who also offers individual personal training.

Since the class is neighborhood-focused, the logo focuses on the double Ps of Portage Park. It also represents a person’s fitness path - there isn’t necessarily a beginning and an end, but a journey to self-improvement.

This brochure advertises Chicago Booth’s Kilts Center for Marketing. Highlighting student and faculty achievements, the center uses this brochure to attract future students.

The Kilts Center Mark (2-color hexagon) is showcased in this brochure using a diecut of the shape. The two parts of the hexagon depict the intersection of ideas and collaboration between marketing faculty, alumni, corporate partners and student leaders.

(project roles: project management, design, layout)

Thie project was a brochure for a new Executive MBA program taught in Chicago Booth’s new Hong Kong campus.

The purpose of this piece was to convey that this was a premier program offering. We used ample white space and high quality photography as well as emphasized key elements of the program that would appeal to potential students. The final piece was both offered as a pdf on the website ad well as printed on quality paper stock and distributed to qualified students.

(project roles: project management, design, layout)